~WE BELIEVE~


indie agencies that are smaller versions of the big agencies the leaders left—will quickly face the same problems the big agencies are facing.

They’re bloated. They have duplicate roles as their clients. They move slow and are super expensive. we skip that because we focus on creative & production. This way, we can own the entire process from CREATIVE STRATEGY to the delivery of assets,  versus charging clients to pay for an outside production company that overcharges for everything and takes forever to get to a single ad.


Creatives should speak Marketing funnels and own the entire production process.

If you want to change perception, get awareness and sell product, a big expensive manifesto commercial isn’t going to do it. (Unless you run it on the super bowl.) Modern agencies have to understand how to make content that works from top funnel awareness all the way down to low funnel conversion. You have to know what each section in the funnel needs to do and what content works best to do it.

the days of forcing one :30 second spot through your entire media plan and hoping it works—are gone forever.

WHAT WORKS ON TV WON’T WORK ON SOCIAL. YOU HAVE TO PLAY BY DIFFERENT RULES BASED ON WHERE YOUR AD WILL RUN. THAT MEANS YOU NEED MORE THAN A :30 COMMERCIAL. We’ve learned that For the amount of money MOST COMPANIES pay for a single BIG BUDGET commercial from A bigger agency, SHOULS BE ABLE TO FILL a marketing funnel full of content. Want to see an example? Check out what we recently did for Skyscanner.

 

AGENCIES HIRE FREELANCERS TO WORK ON PITCHES, WHY NOT HIRE THEM TO WORK ON YOUR BUSINESS.
AGENCIES ARE LAYING OFF THEIR BEST PEOPLE TO SAVE A BUCK. (DOn’t believe us? Check out linkedin.) IT’S LEAVING SO MANY AGENCIES WITH Inexperienced mid level TALENT LEADING JUNIOR TALENT. AND THOSE ALL-STARS THAT GOT LAID OFF? WE KNOW THEM. AND WE ADD THEM TO PROJECTS REGULARLY. SO IF YOU WANT TO get to a great idea quickLY, then make it. Then make another. And another. WITHOUT PAYING MASSIVE AGENCY MARKUPS AND bloated RATE CARDS…let’s chat. What harm can come from a chat, right?

You need AN aLL-STAR crew that’ll work with your team,
not charge you to replace it.
So, If you're looking for a crew that will plug into your business and work with your teams to help figure out the story your brand needs to tell, then make the content to tell it—let’s freaking do this.