Mind Your Business!

B2B doesn’t have to be boring. This campaign for Coupa proves that. We pitched Coupa to launch their first brand campaign. The winning idea? “Mind Your Business.” In it, we meet “The Business Whisperer,” the physical embodiment of everything Coupa’s AI powered platform can do to help their customers—mind your business. This was a fully integrated launch campaign that included national TV, WSJ and NYT print, social, digital and OOH placements in select markets.

TVC: THE BUSINESS WHISPERER: OFFICE POLITICS

TVC: THE BUSINESS WHISPERER: SPEAK YOUR MIND