Cupid Quits

With their national relaunch work live, Edible tasked us to concept and develop ideas for one of their most important holidays of the year: Valentine’s Day. We came up with the idea of Cupid getting pushed out by Edible and created a mid-low funnel social campaign with videos highlighting the promotions Edible is offering. This campaign was concepted, scripted, shot and delivered in less than four weeks. We shot all of these in 16:9 and formatted them for Tiktok/Insta and Meta.

HERO VIDEO FOR CAMPAIGN

MID FUNNEL PERFORMANCE VIDEOS

Six Second Pre Roll

Results from Client:

“We set a Benchmark of 400% ROAS on Meta. But The “Cupid QUits” campaign from LBE delivered 1200% ROAS. Best performing valentine’s day campaign in the company’s history.”