Hooked On Phonics

What do you do when a brand has become a meme? When people think you’re nothing more than the punchline of an old joke? You embrace it and flip it on its to show people you’re not only still here helping millions of families, but you have a great sense of humor.

Results from CMO:

“Intervention” was one of Hooked on Phonics’ best performing ads for the last 8-12 months, lowering CPA (cost per acquisition) and allowing for additional scale on Meta. It gained more than 12.9 million impressions, 32,000 likes and thousands of comments of both legacy customers who used the program with great success, serving as testimony, and attracting brand new customers who were entertained and educated on our product (and the ad). With more than 3 million views on Youtube, “Intervention” was (and still is) key to scaling their YouTube ad account in 2022. This film opened the door to incorporating high production value storytelling coupled with humor into their ongoing strategy for paid social, YouTube and connected TV marketing.