The Ultimate Travel Hack

Our crew integrated into the creative studio at SkyScanner to help lead their teams in concepting and writing their first brand performance campaign. Then we directed and produced the campaign from top to bottom. A total of 27 spots for Canada and Australia.

Hero Video

Top/Mid Funnel

Mid Funnel // 15 SECOND VIDEOS

Low Funnel // Conversion

Campaign Results:

261 Million impressions

82 Million completed views accross YouTube and Facebook

30.1% view through rate performing very strong against client set benchmark

Increase in unaided awareness : 19.5%

Increase in consideration: (AUS) 13.8% (CA) 11.8%

Mid/Low Funnel Results:

479k Clicks (CTR .18%)

User Increase: 6%

Sessions on site increase: 8%

Revenue increase: 3%