#FindYourCore

The Assignment: Create a challenge to go viral on TikTok.

Our Idea: Challenge people to show us their “Hard Core Workout.” Whatever you do, it has to include a bottle of Core.

What We Did: Concepted Campaign, built all digital assets for Coremarketing team, oversaw production with content partners and launch the challenge on TikTok.

Results: Over 10.4 BILLION views and counting. The most successful marketing campaign for Core water to date.

 

These were a few of the videos we created with Tik Tok’s content partners.

 

These were just a few of the thousands of fan videos that were made by people trying to participate in our challenge.