.01
Be disruptive or get ignored.
There’s too much content. It’s too much. So if you’re going to make a commercial or social content, you’re not just competing against a competitor in your category, you’re competing against every cat video, fail, DIY video or MEME on the Internet. We help our clients find the write tension to tell a story people can relate to, or, at the very—least be entertained while someone else tells it.
.02
Make fast and stay relevant.
We were in the middle of finishing one shoot for Pura and they came to us and said, “We have James Harden for 4 hours!” So we pushed pause, worked with the owners and manager to quickly get a script approved, shot and delivered in this in two weeks.
We were moving into production on a brand campaign for lendio When covid hit. We quickly pivoted and made this “courage” campaign instead. From start to finish, one week. And it really helped their business thrive during during the insanity that followed.
.03
A big idea can make up for a little budget.
People love watching angry white ladies freaking out in public. So we looked at this cultural tension and wondered if these women are simply in pain. They need the pain relieving support that only a Chirp back roller can offer. This kind of approach helped us make a video that blew up in culture because we had the courage to make fun of this trending content. This helped the video go viral and leverage earned media versus only relying on paid.
.04
Craft is always king.
A great idea lives or dies with how you produce it. So we make sure whether it’s lighting, art direction, design or crafting every word of dialogue, everything our crews touch is crafted and re-crafted until we’re happy with it. We made this video for Kizik and they’re still running in 3 years later because it always gives them a BIG lift in brand awareness wherever they run it.
Don’t see what you’re looking for?
Just ask. We have lots of work across all categories and media.
